nations info corp

Overview

Nations Info Corp is focused on synthesizing and packaging complex data into user-friendly products, customer acquisition, and business performance optimization. Their platform includes services like real estate listings, credit monitoring, and online marketplaces for distressed properties. I joined the company as a UX intern to research how sites, like Zillow, advertise their agents and later prototype a renewed pop-up ad for their landing page with my research.

Surveilling the Competition

To begin the redesign of our current popup, I started with a competitive analysis of leading real estate platforms such as Zillow and Realtor.com. I jotted down our ad's features alongside our competitors. Noting recurring features present on other sites but absent in ours, I prioritized these for inclusion in the redesign.

Insufficient Agent Details

Features that our current ad lacked included:

After compiling my findings, I presented them to Eli, our lead UX designer, with some redesign sketches for the ad. Given our time constraints and backend software logistics, we discussed which ideas were feasible, ultimately narrowing it down to around six ideas.

Personalized Agent Ads

I designed six desktop and mobile variations of potential real estate agent advertisements for general and company-specific use. I utilized company-specific assets and design system for the company-specific ads in my wireframes. My goal was to make the advertisement feel more personable and inviting, transforming it from an impersonal stock image to a call for help and assistance.

Abiding by Limitations

After another revision meeting with Eli, I finalized my wireframes and converted them into high-fidelity mockups with their respective design systems and assets. My focus was on offering users a variety of reliable agents, building their credibility with star ratings and client reviews, and showcasing the real estate companies they were affiliated with.

Through multiple discussions with Eli, Ivyan (UX/UI Designer), and Ying-Yu (Senior Manager of Advertising), I created over six iterations of each prototype. To meet technological and business specifications, we concluded that the final design should:

The New Look

After consulting with Ying-Yu and Eli, we finalized the ad designs, and I presented them to the CEO, CFO, and business managers. The agreed design features three cards showing real estate agencies with star ratings and agent counts, including agent photos for representation purposes. We retained the existing copy and assets, and this iteration was favored for its alignment with company branding and project constraints.

Looking Back/What I Learned

My internship concluded after I presented to the executives, although I would have loved to have had additional time to continue with the redesign. With more time, I would have tracked:

• Increased personability and reliability with customers.
• Higher engagement with the ad, such as clicks.
• Improved rates of hiring real estate agents through the ad.

Overall, my experience at Nations Info Corp was great. I learned a lot and appreciated their unrivaled hospitality. I hope to work with this team again in the future.